Your BizKicker website is powered by great technology to be sure, but also by very smart techies who understand online marketing: the architecture of the web, search engine optimization (SEO) and social media marketing. What’s more, our online marketing experts are excited to stay on the cutting edge of technology and marketing trends. That means your BizKicker website will stay on the cutting edge and as visible as humanly and technologically possible.
So what does it take to stay on top of online marketing?
The short answer is: a great deal of time and continuing education. The sands of online marketing are constantly shifting. Techniques that worked in 2000 or 2005 or even 2008 are considered old skool today and lose their effectiveness with changes made in the rest of the web. With each new technique or website gaining in popularity, another website becomes an abandoned property. MySpace is a great example of a formerly runaway success that is now the online equivalent of a front yard with a rusted Chevy on cinder blocks.
Have you ever wondered why a business would allow their website — their first impression to most of their new clients — to become just such an “abandoned property”? Very often a business will focus on their website as a one-time “project”, then ignore it until it becomes an obvious and painful blight. Even then, many businesses will leave their website as the last item on their “to-do” list. The technology and marketing challenges too much to think about as they spend their time putting out other, more obvious, operational fires. And if a website is too big of a burden for a medium or large corporation to deal with, how is the solo operator or small business professional supposed to deal with their online marketing needs?
Naturally, this is where BizKicker excels. BizKicker gives the small business professional every tool needed to succeed: an update-able website and a team of expert online marketers that know how to make and keep that website visible on the web through a combination of social media marketing techniques, an optimized web design and website architecture, and classic search engine optimization.